WWE.com Sets All-Time Traffic Record, WWE Shop Sales?

Source: The Wrestling Observer Newsletter

The official WWE website destroyed their previous record for all-time high traffic in April of this year with 31.9 million unique visitors. By comparison, WWE.com drew 18.3 million unique visitors in April of 2013. WWE website traffic has exploded since the launch of the WWE Network at the beginning of this year.

Also read: ?WWEShop.com Sales & WWE.com Traffic #'s - March Statistics

Additionally, the WWE Shop website averaged 1,200 orders per day in April of this year, which was considerably higher than the average of 867 orders per day in April of 2013.

WWEShop.com Sales & WWE.com Traffic #'s - March Statistics

Source: The Wrestling Observer Newsletter

Some new statistics have revealed some interesting WWE numbers comparing March 2013 to March of this year. They include:

Also read: ?This Week's WWE RAW Rating Is In + WWE Stock

* RAW ratings fell from a 3.29 average rating and 4.67 million viewers in March 2013 to a 3.10 rating and 4.32 million viewers in March 2014. That's a 5.8% decrease in ratings and a 7.5% decrease in viewers. Smackdown had a 1.5% increase in ratings and a 3.6% increase in viewers.

* WWE.com had 13.9 million unique visitors in March 2013 and 22.2 million in March 2014, a 59.7% increase. However, considering the Network launched in February, it makes sense that the numbers would rise dramatically. It would be more accurate to compare from January to January before the network hype began.

Also read: Big Update On CM Punk; No Contact With WWE In Some Time

* WWEShop.com went from 903 orders in March 2013 to 1,161 in March 2014, a 28.6% increase.

* WWE DVD sales are down 31.6% compared to last year.